As part of the Super Premium team, the V.S.O.P Brand manager will take part to:
- enhance and strengthen the market share and value of the Brand
- contribute actively to improve competitiveness and return on investment worldwide thanks to an appropriate marketing know-how and through relations with local marketing teams and distribution network.
Within the team, she/he will have the specific responsibility to drive the activation of V.S.O.P in the classic Off-trade channel and E-commerce, with a priority in Mainland China.
Main Responsabilities :
International Brand management - Participate to identify new trends (consumption, distribution, …) after analysing thoroughly the market environment, cultural insights, competition universe and consumer needs of his Brand - Conduct market analysis for targeted products and track brand performance in the markets - Implement action plans, initiatives in accordance with the defined strategy for the brand - Propose and ensure development of existing or new packaging as project manager by leading transversal workgroups and working closely with design agencies - Undertake developments which will accompany actions plans implemented by affiliates (POS, promotional tools, events…) - Develop concept, adapt story telling with a consistent activation programme maximising the different consumer touchpoints - Contribute to ensure continuously that the mix marketing components are coherent with the brand positioning while identifying improvements - Animate and promote the brand through dedicated activations in line with brand strategy - Participate to ensure that the performance of the Brand will remain outstanding faced with competition. undertake relevant or corrective actions to maintain this level accordingly - Dynamic ambassador of the Brand aiming to strengthen Hennessy reputation • International Project management and development - Comply with the development schedule to manage project, on scope, on time, on budget. - Study creative solutions in line the brand identity while being thorough in the economic feasibility and technical analyses and in following-up your marketing plan - Develop projects with internal multidiscipline teams and external agencies in respect with the process - Able to manage change within the development process to find creative solutions to meet the brand objective - Coordinate marketing activities with markets to ensure impact for the consumer - Manage the allocated budget and resources with agility - Conduct a post-mortem analysis of key projects to integrate key learnings • International Market support - Participate to analyse thoroughly marketing plans relative to the markets and propose relevant recommendations/solutions - Ensure continuously that the mix marketing executions are coherent with the brand positioning while identifying improvements - Implement dynamic promotion actions in collaboration with regional marketing teams or key markets. Evaluate thoroughly if promotions are providing efficient repercussions
- Analyse results from marketing surveys after initiating them, then propose relevant and ambitious actions. - Undertake developments which will accompany actions plans implemented by affiliates (PLV, promotional tools…) - Coordinate the local adaptions of the Maison and support markets requests - Analyse, consolidate and share the best practices relevant for the brands or inspiring for other markets.
Graduated in Marketing with 3 / 5 years of experience with product development in Luxury sector, you have very good knowledge of the Chinese culture and digital ecosystem (including e-commerce)
French + English languages necessary , Chinese is a plus